Dr. Kathleen Murphy Speaking at G2 Intelligence: Lab Sales and Marketing 2014

G2 Lab Sales and Marketing Conference

Dr. Kathleen Murphy will be speaking at G2 Lab Sales and Marketing 2014: A New Playbook for the Changing Market!  Find out more about her speaking topic below:

Lab Outreach Landscape: What Key Trends Mean for Sales and Marketing

In revealing the latest findings from Chi Solutions’ 13th annual national survey of laboratory outreach programs, this session will shed light on key trends and issues vital to the outreach market, including sales and marketing priorities, revenue and volume growth, and IT capabilities. An exclusive analysis of the survey findings will provide insight into the battle for market share in an increasingly competitive landscape and consider opportunities for laboratory sales and marketing executives to make the most of the latest data.

Learning Objectives:
  • Identify key trends in competitive landscape for laboratory outreach programs
  • Discuss current analysis on outreach market share, including how labs are expanding their competitive reach and what challenges some labs are struggling to overcome to grow
  • Explain the latest data on key trends vital to the outreach market, including revenue and volume growth and IT capabilities, with an eye to opportunities for sales and marketing