We are all familiar with the expression “killing the goose that laid the golden egg.” Outreach is the goose of our industry—it can generate up to 50% of hospital EBITDA (earnings before interest, taxes, depreciation, and amortization) or profits. And the best part is that it keeps on laying golden eggs year after year!
Yet some hospitals have shot and dressed their “goose” because of:
Short-term capital restraints.
Need to reduce operating costs.
Lack of understanding or belief about profitability.
There are three kinds of animal lovers: (1) cat people, (2) dog people, and (3) a small percentage that are both cat and dog people. I have recently joined the third group. I have always been a dog lover and adopted a “working cat” to help with chipmunk control in my garden. I didn’t expect to fall in love with Molly, but she quickly taught me that cats can be cool. She turned out to be a great hunter (bringing me dead chipmunks in various stages of dismemberment) and became an essential part of the family. Then one day, Molly didn’t come home and it stretched out to several days and weeks. I was heartbroken. A few weeks later, I decided to adopt two kittens from a local breeder of Maine Coon cats. Maine Coons make good outdoor cats. Their long hair and raccoon-like tails protect them from the long New England winters. There was a young adult cat named Boots that nobody wanted. Once cats are no longer kittens, their chances of being adopted are pretty slim. Boots lived in a house with 14 other cats, mostly kittens. New litters of kittens would come and go, but Boots was still there. She was shy and didn’t get a lot of attention. She just blended into the background. Then I came along and felt bad for her and brought her home.